Using the following URL https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=70, identify 3 unique sites (locations) with different zip codes. ONLY 1 CHOICE CAN BE FROM THE STATE OF MICHIGAN. For each location describe the “marketing” make-up of the area in terms of demographics, behavioral choices etc. Next, ASSESS these descriptors in terms of their validity for the purposes of market segmentation. Be clear and concise in your assessment.