you should created a sample billboard for Lyft in Ireland. Some ideas: post a drunk driving stat in the billboard with a slogan like” Let Lyft Drive you safe home” or something like this.
their last campaign featured the drivers on the billboard and their career or what they did when they didn’t drive people.we could pick a local celeb in Ireland and put them on there
this things need be graphic and the important things is , it must be Lyft in Ireland not another country.
i will give some thing about Lyft in Ireland in the file.